Using video is a big trend in marketing for a reason. Studies show that when consumers watch a video, they retain 95% of the brand’s message, compared with just 10% when reading text. The number of businesses that now use visual content is higher than ever, and many…
In 2021, consumers have a shorter attention span than ever before. In fact, in 2015, Microsoft performed a study that found consumers, on average, have an attention span of roughly 8 seconds, which is roughly the same as that of a goldfish. In other words, today’s brands need…
There is nothing new with most brands needing to have some form of video marketing strategy. The almost exponential rise in popularity of video content on virtually every channel and platform has only reinforced this finding. Video content will soon make up the overwhelming majority of customer-oriented traffic…
A business is only as good as its employees, or so the saying goes. It makes complete sense, given the fact that a company couldn't possibly function without a group of people collectively working towards the same goal. To have any hope of being efficient and successful, the…
In recent years, video storytelling has become the most popular way for marketers to get the brands closer to people. The reasons for this are numerous. Video production is not as expensive as it used to be. They prefer this media since it is easy to digest, and…
Simply put, video marketing is nothing more than a strategy which integrates video content into your many marketing campaigns. Video marketing can be incredibly useful in promoting your brand, products, or services, as well as engaging with your audience and gaining their rapport. What's particularly beneficial about video…
There is no denying that video content is surging nowadays. Estimates point to the fact that by 2021, over 80% of all consumer internet traffic will comprise One of the biggest questions we get asked is how to create a video that works. The most common mistake made…
We have been using email for well over two decades. There are many alternatives and attachments that can sent within an e-mail thread. Apps and the cloud offer us diverse solutions to file sharing. People tend to engage more with video when it comes to communication because it…
We’ve been creating videos for over 10 years and in these last 2 years, I’ve noticed that more and more businesses are using video within their marketing strategy. All you have to do is Google video marketing and you find all types of infographic statistics such as: 75%…
There are 1.65 billion monthly users with an extremely diverse audience. there is no getting away from the power of Facebook, especially when you are trying to build your online presence. People want visuals, audio clips and colours which can trigger their imagination. And, as you probably know,…