News & blogs

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How to Craft Good Professional Videos

Crafting professional videos in 2024 doesn’t require complexity. Whether it’s for capturing pivotal moments, disseminating information, creating instructional content, marketing products, or documenting experiences, videos offer an engaging and memorable way to convey messages. Their…
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How to Setup a Green Screen Video Shoot

What is a Green Screen Used For, and How Do They Work? A green screen, also known as a chroma key screen, is a background used in video and photography production to enable a different…
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10 Reasons Why Testimonial Videos are Powerful with Examples

Testimonial videos are a powerful tool for building trust with your clients. When done correctly, they can provide an accurate and emotional representation of your customers' experiences, which can help you build credibility and attract…
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Fire Safety Training Videos Importance in the Workplace

Workplace fire safety is a critical concern for employers and employees alike. A fire can strike any time, and if the proper precautions haven't been taken, it can quickly become a deadly disaster. That's why…
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5 Benefits of Using Video Marketing For Your Business

Using video is a big trend in marketing for a reason. Studies show that when consumers watch a video, they retain 95% of the brand’s message, compared with just 10% when reading text.  The number…
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Growing Your Small Biz With Video Marketing in 2024.

In 2024, consumers have a shorter attention span than ever before. In fact, in 2015, Microsoft performed a study that found consumers, on average, have an attention span of roughly 8 seconds, which is roughly…
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Maximise the impact of your marketing efforts with an effective Video Marketing Strategy

There is nothing new with most brands needing to have some form of video marketing strategy. The almost exponential rise in popularity of video content on virtually every channel and platform has only reinforced this…
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Video Can Improve Internal Communications in the Workplace.

A business is only as good as its employees, or so the saying goes. It makes complete sense, given the fact that a company couldn't possibly function without a group of people collectively working towards…
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Using Video to Tell Your Brand Story.

In recent years, video storytelling has become the most popular way for marketers to get the brands closer to people. The reasons for this are numerous. Video production is not as expensive as it used…