Using video is a big trend in marketing for a reason. Studies show that when consumers watch a video, they retain 95% of the brand’s message, compared with just 10% when reading text.
The number of businesses that now use visual content is higher than ever, and many find that’s it’s an essential part of their marketing strategy.
It’s one of the best ways to market your brand. Let’s find out the 5 benefits of using video marketing:
What is video marketing?
Video marketing is using video to promote products and services to your target audience. It provides the audience with an interactive, visual understanding of what your brand has to offer.
Some common types of videos used by brands are:
- Demo videos to showcase how a product works
- Brand videos to build brand awareness
- Event videos that show a presentation or other event
- Interviews with experts in the industry
- Educational or “how-to” videos that are relevant to the audience
- Animated videos that promote a theme or concept
- Case studies or testimonials of a product
- Live videos that could include a combination of the above
Why is it so effective?
Video marketing is proven to be one of the most effective ways to reach new customers and keep your existing ones engaged and interested.
Here are five reasons to use it in your marketing strategy:
It Boosts Sales
First and foremost, video marketing can increase your sales and conversion rates. In fact, research shows that marketers that use videos see a 34% increase in conversions.
The reason for this is that people are more attracted to visuals, which means engagement is much higher, and people are more likely to buy your product or service.
Using videos on landing pages, social media, or even product pages can make your product more appealing to your customers.
It builds trust
It’s hard to gain people’s trust online. A key benefit of video marketing is that it can generate healthy relationships with customers and boost your credibility.
By providing them with helpful information, you add value and prove that you’re a knowledgeable figure in your niche and that you can be trusted.
This technique can also be used alongside other activities that build trust, like professional branding and the use of business cards – which you can create using BusinessCards.
Higher Share Rates
Another important benefit is that users are much more likely to share interesting videos than images or text posts. This means you get free advertising and a better organic reach.
To ensure you’re getting as many shares as possible, make sure you include social share buttons on all your videos – this will help you reach more people on social media platforms.
Video Is More Engaging
Consumers are exposed to a lot of content online. Because of this, their concentration can be low, and they can become easily distracted.
One of the advantages of video is that it’s easy to consume and remember information. If someone doesn’t want to read the product descriptions or they don’t have the time, they can find all the information they need in video format.
This means you can reach a much wider audience base. Even the laziest users are more likely to watch a video to the end.
Your Brand Will Stand Out
Last but not least, video content gives consumers a chance to visualize your products. It also means they’re more likely to be engaged with your company.
There’s so much competition online, and many businesses don’t use video marketing yet. So, you can stand out from your competitors by creating high-quality videos.
Even though video content is more difficult to produce, the benefits far outweigh these costs. By connecting with users in this way, you can stay ahead of the competition.